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SEO Tools: Pros and Cons

One of the popular trends in a modern SEO is a tendency to abandon using automated SEO tools. It is even said that using automated tools can hurt your SEO stats. On the other hand, search engine optimization is a sphere where the volume of dull routine job is really large. Doing all of it yourself is much more complex and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which tasks can be performed by hand indeed, and which ones are better to do automatically.

1) Content creation. There are a lot of tools that present automatic synonymizing of any text. There are products that even claim to create human-readable texts created fully automatically. Obviously, until machines will start to understand the sense of a text, they won’t be able to make a more or less quality automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, instead of putting those funds into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second irreplaceable SEO task, though somebody could name it the first. A quality link building needs you to consider a bunch of possible link partners and filtering only those sites that are closely related to your one, having a quality content and a trust rating simultaneously. This work can be made automatic a little, since you don’t have to locate appropriate linking platforms manually. Though, the final decision still is up to you. It is you who should check the quality of websites and measure their relevance to your site. Finding link partners is as low as 10% of the entire job. The rest is done manually.
3) Monitoring search engine rank. All in all, you need this to track your efforts – whether you’re doing fine, or your activity misses the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. In most cases you don’t need such a big depth. If your site isn’t listed within the first 20-30 positions – nobody finds it anyway. So in a SEO practice it is better to restrict web position checks with first 40-50 results. However, if there is a large amount of keywords to monitor, the process may still eat a large amount of time. And here is where the automation is really irreplacible! With an automated SERP checker you can save a lot of of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly tools, to avoid possible problems with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Obtaining keywords related to your industry is another job that is automated easily. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are different approaches to finding good keywords and many of them can be dug through automatically.

So, every SEO job needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.